Denver, March 16-17 2017

Denver, March 16-17 2017

Problems of today, ideas from the future

What is uWestFest?

What is uWestFest?

uWestFest is the North American conference designed for building a strong community of developers, project managers and marketing teams that use Umbraco.  Attendees share enthusiasm and insights specifically around technical know-how, creative tips and hacks, best practices, and sales strategies.  Everything you ever wanted to know about Umbraco, it’s here.

Be amazed at how well Umbraco can make your business hum while presenting world class flexibility and design. Plus, meet a fun, lighthearted group of intelligent people that think just like you.  Join us in Denver in 2017. Learn. Teach. Be Inspired.

Early Bird
Discounts for March 2017!

Thinking of registering for the 2017 event? It's going to be the best year yet. Don't miss out on this unique opportunity - unmet by any other CMS on the planet. Sign up with us now to get a reminder when early bird tickets go on sale.

Umbraco for
Developers & Creatives

Umbraco for Developers
& Creatives

It’s hard to turn down a trip to California. It’s even harder when there’s an Umbraco conference going on, and the wonderful community to socialise with. Amongst the very interesting and wide-ranging talks, I hosted one on Personalization, a topic the audience really engaged with. Educational, friendly and expertly organised – what more can you ask from a tech conference?

Theo Paraskevopoulos @theotron

Tech Director, GrowCreate

Sessions & Speakers

Become a Speaker for 2017!

Check out videos from 2016!

Niels Hartvig

Keynote: Umbraco HQ and Beyond

Straight from the horses (ehem, I mean Unicorn's) mouth, hear what's currently going on with Umbraco and the community and what's in store moving forward with the State of Umbraco Address.

Søren Spelling Lund

E-commerce Your Clients Give a C**p About

Your clients care about solving their problem, which in e-commerce terms is to sell.

In this talk you'll get practical insight into how you can use Umbraco 7 to create e-commerce stores your clients give a crap about; regardless of which platform your client uses.

You'll get concrete techniques and examples based on real-world experience from dozens of existing Umbraco stores, you can leverage tomorrow in any store to increase sales and delight your clients.

Heather Floyd

Building Grid Layouts Based on a Framework

The Grid Control in Umbraco 7 can revolutionize the building of modern responsive websites, but does represent a bit of a departure from “traditional” Umbraco website building practices. In this session Heather will present the best practices and lessons she learned while doing two sizeable grid-heavy builds. She’ll cover:

  • How to think differently about specifications, design, and architecture when utilizing the Grid
  • Using the Grid with strongly-typed models
  • Creating complex custom widgets – without Angular knowledge
  • Elegant error-handling for Grid widgets
  • “Grid on Steroids” – Customizations of row settings and the rendering framework file
  • Tools and tips for grid-building ease

Andrew Watt

Use Case: Southwest Power Pool

You have a client that wants a document repository on steroids? A full service search and deeply integrated events and membership area? Then Umbraco is the management tool for you. In this session you’ll learn how Umbraco accomplished these goals and more for Southwest Power Pool, a company that keeps the light on for millions! Andrew Watt will show the complexity of each challenge and discuss how his team built the frontend and back office to meet and exceed each goal.

Matt Shull

Umbraco and the Need for Speed

Site speed is a critical part of a great user experience. In 2014, 40% of users abandoned a site if it didn’t load within 3 secs. In 2015, users demanded more and expected sites to load within 2 seconds for both desktop and mobile. So what does that mean for 2016 and beyond? How can developers use Umbraco to ensure that their sites meet and exceed user expectations?

Fear not, in this session you’ll learn how to meet those expectations. This session will discuss current performance techniques and how to include them into Umbraco. We’ll look at live websites using these techniques and what performance challenges our team encountered during the development, how to set site speed metrics for a project, and how to test site speed to make sure you’re meeting your goals. Whether you’re a beginner level or advanced - developer or designer - there’s a lot to learn on how to deliver your content to the user at a high speed.

Kevin Giszewski

Pushing the Limits - Umbraco Media

Imagine having 15k+ images that need to be keyworded, protected behind a username, automatically cropped and live in the cloud. This session involves pushing the limits of the core technologies that power Umbraco.

We will explore how to search and archive all of those images without the need for a database along with some of the challenges that were overcome. In the end you will come away with a feeling that anything is possible with Umbraco.

Heather Alvis

Reshaping Requirements with the Grid - Verifone Media

Come find out how we've reshaped our workflow to take advantage of the Grid Layout. Using Verifone Media as an example, Heather will cover methods she used to document requirements and define scope of a project that heavily utilized the grid. In this session:

  • Discover why the grid's flexibility is useful & attractive to content editors
  • Learn how the flexibility of the grid can simplify project specs
  • Learn how to build replicability into project process
  • Explore ways to define widgets so they reduce scope creep
  • See how we used the grid in a production site


This session is primarily geared toward project managers, business analysts and client-facing individuals. The information provided should help you develop and manage proposals, requirements, estimates and scope to improve communication with clients and your team.

Theo Paraskevopoulos

Hi-end Personalization with Umbraco

Personalization is a hot topic in digital marketing. Done right, it can lead to a dramatic increase in traffic and conversions. Although light-touch personalization can increase user engagement (“Welcome back, John!”), richer rewards can be reaped from advanced use cases, such as using social mining to make product recommendations or tracking abandoned carts.

Commercial CMSs rushed to fill this gap a while ago, rebranding themselves as "customer experience platforms." Umbraco has taken big strides in this area as well though. With a flexible API and packages such as Personalization Groups and (my very own) Pipeline CRM at our disposal, we can now compete for briefs which require complex design or content personalization.

In this combined use-case and technical session, I will discuss the benefits and pitfalls of personalization, and present examples of this fast-moving practice. We will then do a technical deep-dive, looking at code samples and integrations that help us deliver highly personalized user experiences with Umbraco.

Sunday Coulter

If you build it, Will they come?

You have just built the best Umbraco site ever created... or did you?

Sure the code is rock solid, the visuals are smokin’ hot… but guess what? Your visitors really don’t care about that... or do they?

These are just some of the questions that WILL BE ANSWERED in this presentation focused on the importance of bringing ALL the pieces of web site creation together. We all know Umbraco is the best CMS on the planet, but what other tools can we use to measure our users’ experiences and how can we use this data to make the sites even better? I will not be touching on the Umbraco admin UI/UX for this talk, others have covered that, my focus will be on the introduction and exploration of tools that will give us, as site builders a better understanding of the full spectrum of responsibilities of building AMAZING WEB SITES.




Pete Duncanson

Error Handling Like a Pro

Errors happen and they tend to happen when you least want them to, after launch. Join Pete as he wades through the murky world of sensible error handling and logging that goes beyond just throwing it into a Log file that no one ever reads. Backend to frontend is gets looked at in Pete's usual opinionated style.

Kyle, Janae & Erica

Skrift - The Community Driven Resource


Mark Bowser

DevOps: Code Deployment, Content Deployment and more!


Bob Baty-Barr


With 20 plus years of marriage, family, career and the never ending pursuit to find the fountain of youth, I have been in the rat race, started and failed as a small business owner, earned a black belt and have learned to be a loving husband, father and member of several communities. This session will share some of my personal highlights and low lights while exploring why the elusive topic of work-life balance has become such a hot button topic.


Favorite / Must-have packages and techniques


Blake Smith

Setting Up Your First Site

Walk through a step-by-step process to setup your next Umbraco site. This use case will demo some of the basics and look at a way to give your content editors a little more control.

Per Ploug Hansen

Umbraco 7.4

Whoa! Come get the latest with this major release that makes life so much easier for developers and an even better experience for our editors!

Paul Sterling

Closing Comments

Paul talks to us all about the future of Umbraco in the US and how we can come together as a community.

Attendee Stats

Top Selling Points

We were hoping that uWestFest would continue to get better year-over-year, and 2016 certainly did that. The tracks and speakers were outstanding and of course the community feeling and camaraderie second to none. You'll miss out if you don't attend in 2017.

Paul Sterling

North American Lead, Umbraco

Company Types

uWestFest is a great way to meet fellow Umbracians from North America and learn interesting ways to apply the friendliest CMS to common problem domains. uWestFest is always on my short list of conferences to attend each year.

Kevin Giszewski

Senior Web Developer, University of Notre Dame

Attendee Age

There’s a reason why Offroadcode has attended every single uWestFest since it started 3 years ago. The North American Umbraco scene just gets bigger and bigger every year and the conference has shown a steady increase in both quality and attendance. Such a great community.

Pete Duncanson

Managing Director, Offroadcode

Early Bird
Discounts for March 2017!

Thinking of registering for the 2017 event? It's going to be the best year yet. Don't miss out on this unique opportunity - unmet by any other CMS on the planet. Sign up with us now to get a reminder when early bird tickets go on sale.